Texas is buzzing about the mega millions lottery jackpot right now.
How did some organizations take advantage of this trend? Well, I can tell you that I saw Likes and Shares all over my personal Facebook news feed today from Texas-based radio stations who instructed users to share a lottery ticket photo with friends for a chance to take the winnings if that ticket actually wins. Why is that one of the best marketing ideas I’ve seen? Those radio stations touched thousands of users for the cost of a $1 lottery ticket that in all likelihood will not win. Checkout Google AdWords or Facebook Ads pricing to realize the benefit of reaching that many people for only $1!
Integrating current trends with your social media strategy is imperative to keep your current audience engaged and attract new visitors. It's good to talk about your business and products but understand this; the fastest way to lose your audience is over self-promotion. Know your audience. Share relevant content. Stay on-top-of trends.
