What are the dimensions of a Facebook cover photo? How do I account for the profile photo space? Our team gets asked those questions on a regular basis. It can be frustrating trying to design and perfectly align your Facebook cover photo so that it does not interfere with your profile photo. We created a quick visual guide to help! Check out our "Anatomy of a Facebook cover photo" graphic.
Upon first glance it may seem like IFTTT is trying to reinvent the wheel. Most social media platforms include the ability to automatically distribute your posts, photos, news and more across various platforms. There are also a handful of popular services wielding their ability to disperse content with ease and even some advanced customizations. Dig a little bit deeper and you will realize IFTTT is not reinventing content distribution; it is revolutionizing it. IFTTT leverages user-created triggers and actions known as recipes. Learn more and join by visiting IFTTT's website. Contact us for further assistance and other social media coaching services in Houston, Texas. Here is a popular recipe that we use here at Social Exchange Solutions:
There are at least 101 benefits of analyzing your website analytics and here is one you probably had not thought of- browser statistics. Many providers, Google Analytics included, breakdown the percentage of visitors who view your website by the browser they are using. Why is this important? Imagine you loathe Internet Explorer as much as I do. You never use it and assume your audience does not either. After all, it is human nature to make such an assumption. Unbeknownst to you over half of your viewers are using Internet Explorer 9. Even further, those viewers are experiencing a quirks mode view of your website with all kinds of formatting errors. You are completely unaware of this because you develop in Google Chrome where everything loads just fine. Different browsers render content in different views.
The moral of this story is analytics can do more than just monitor your site traffic. Social Exchange Solutions provides many web development services including analytics implementation and reporting. Ask us to review your website and send you a free website grading! Up until recently brochures, flyers, and newsletters have been the standard tools for marketing. It’s no surprise the considerable amount of paper consumption those mediums produce. Newer marketing methods can reduce print costs and the environmental impact at the same time. What? How? Where? Spread your message to billions of people in a world where paper does not exist: online!
Social media marketing is not only the most innovative and effective method of marketing but also the most green. We can help you transition into an online presence. Choose from one of our standard packages or let us design a customized package from scratch to meet your specific needs. Texas is buzzing about the mega millions lottery jackpot right now. How did some organizations take advantage of this trend? Well, I can tell you that I saw Likes and Shares all over my personal Facebook news feed today from Texas-based radio stations who instructed users to share a lottery ticket photo with friends for a chance to take the winnings if that ticket actually wins. Why is that one of the best marketing ideas I’ve seen? Those radio stations touched thousands of users for the cost of a $1 lottery ticket that in all likelihood will not win. Checkout Google AdWords or Facebook Ads pricing to realize the benefit of reaching that many people for only $1! Integrating current trends with your social media strategy is imperative to keep your current audience engaged and attract new visitors. It's good to talk about your business and products but understand this; the fastest way to lose your audience is over self-promotion. Know your audience. Share relevant content. Stay on-top-of trends. It's not just a cliché – elephants really do have a great memory! The matriarch of a herd remembers where watering holes are, and can guide her family to them when a drought comes. Want your company's name to stick in customers' memories? Social Exchange Solutions can help with that. -M.
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