What are the dimensions of a Facebook cover photo? How do I account for the profile photo space? Our team gets asked those questions on a regular basis. It can be frustrating trying to design and perfectly align your Facebook cover photo so that it does not interfere with your profile photo. We created a quick visual guide to help! Check out our "Anatomy of a Facebook cover photo" graphic.
Newsletter marketing has proven to be a powerful and cost effective small business tool for many years. What are the benefits?
We recommend that you provide incentives for newsletter subscriber signup on a fairly regular basis. For example, run a blurb offering a discount on services for new subscribers within the next 24 hours. Also be upfront about the frequency of your newsletter distribution and the fact that your customers can unsubscribe at anytime. If you are interested in Social Exchange Solutions providing newsletter service to your small business, please contact us. A trending topic among small businesses right now is Content Management Systems versus traditional websites. What's the difference? It's quite simple. Until recently most websites were built by creating many single, static web pages. A Content Management System, or CMS, leverages the ability for a user to make changes from a central page rather than editing multiple web pages. Utilizing a web CMS like Drupal or WordPress promotes a better workflow and more efficient method for updating content. Why is a healthy web presence important? This is a question many small businesses owners have. The answer is more simple than you might think. Your customers already spend hours on the internet each day, so why not join them there? Today's consumers look to the internet first when they need information, so having a credible web presence is essential in making your business look professional, legitimate, and current. Social media is a new and uncharted territory for most small businesses. Perhaps your business does not have a marketing department or even if it does you do not have any staff versed in social media management. Social Exchange Solutions aims to fill that void! We are experts- let us help.
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