Upon first glance it may seem like IFTTT is trying to reinvent the wheel. Most social media platforms include the ability to automatically distribute your posts, photos, news and more across various platforms. There are also a handful of popular services wielding their ability to disperse content with ease and even some advanced customizations. Dig a little bit deeper and you will realize IFTTT is not reinventing content distribution; it is revolutionizing it. IFTTT leverages user-created triggers and actions known as recipes.

Learn more and join by visiting IFTTT's website. Contact us for further assistance and other social media coaching services in Houston, Texas.

One of our favorite customers is the Sweet Lola Yogurt Bar. Not just because of their dazzling product- after all, who doesn't love yogurt- but also because of their dedication to customer service and products they believe in. They exemplify what it means to be a successful customer oriented small business.
 
The Social Exchange Solutions web development team focused on channeling visitors to the Sweet Lola Yogurt Bar Facebook Page since the owner heavily relies on social media to connect with customers. Notice the large "Like us on Facebook" button on the website landing page. Not only is this an example of social media linking, but it's not a standard "Like" button. Our designers created a custom, theme appropriate, "Like" button for the Sweet Lola Yogurt Bar website. We can do the same for your company's website! Contact us to find out more and if you find yourself near Midtown in Houston, Texas be sure to stop by this lovely boutique yogurt bar.

The Social Exchange Solutions headquarters is located in Houston, Texas. Our team is distributed and composed of content writers, marketing associates, and developers scattered across all major Texas cities.

Although most of our customers and their prospective businesses reside in Texas, over 20% of our customers are located outside of Texas and 10% of those customers are actually outside of the United States including Canada, Mexico, South Africa, and Honduras.

Social Exchange Solutions provides worldwide service remotely. We are committed to expanding our global presence by continuing to deliver excellence in all of our solutions.

If you are a technology professional committed to excellence, design, and customer service please visit review our present Career Opportunities.

Jacob, owner of College Station's best lawn service, Cutting Your Grass To Pay For Class, has been a web design customer for three months now. Social Exchange Solutions designed and presently maintains his company website. This website is an example of how a predominately static website can still reach and engage new customers. Since the first week of launching the website, Jacob has reported an increase in new customer inquiry calls and regular use of the "request a quote" web form.

In true Aggie style, the website recently received a maroon make-over! To see an example of a Social Exchange Solutions customer website and meet the best lawn service team in College Station, Texas, head on over to CuttingYourGrassToPayForClass.com

 
Social Exchange Solutions offers Office 365 consulting, training, and implementation services. Review our complete list of services offered here. Contact us for more information.

There are at least 101 benefits of analyzing your website analytics and here is one you probably had not thought of- browser statistics. Many providers, Google Analytics included, breakdown the percentage of visitors who view your website by the browser they are using.

Why is this important? Imagine you loathe Internet Explorer as much as I do. You never use it and assume your audience does not either. After all, it is human nature to make such an assumption. Unbeknownst to you over half of your viewers are using Internet Explorer 9.  Even further, those viewers are experiencing a quirks mode view of your website with all kinds of formatting errors. You are completely unaware of this because you develop in Google Chrome where everything loads just fine. Different browsers render content in different views.

The moral of this story is analytics can do more than just monitor your site traffic. Social Exchange Solutions provides many web development services including analytics implementation and reporting. Ask us to review your website and send you a free website grading!

A trending topic among small businesses right now is Content Management Systems versus traditional websites.  What's the difference?  It's quite simple.  Until recently most websites were built by creating many single, static web pages.  A Content Management System, or CMS, leverages the ability for a user to make changes from a central page rather than editing multiple web pages.  Utilizing a web CMS like Drupal or WordPress promotes a better workflow and more efficient method for updating content.