Newsletter marketing has proven to be a powerful and cost effective small business tool for many years. What are the benefits?

• Cost - Usually the cost involved is simply the time your marketing team spends on the one-time account setup along with the ongoing tasks of building your subscriber list, organizing the content, designing the layout, and delivering the newsletters. It is important to note digital newsletter campaigns are far more green than traditional paper-based newsletter or flyer marketing. MailChimp is our provider of choice.
• Social Media Linking - Trying to get people subscribed to your newsletter? Share the signup link on your company's Facebook page, Twitter Feed, or website. Trying to get people visiting your social media accounts? Share the account links in your newsletter.
  
• SEO - Typically newsletters are distributed via email which has no inherit search engine optimization benefits *unless* you take advantage of our tip to archive your newsletters on your website.

We recommend that you provide incentives for newsletter subscriber signup on a fairly regular basis. For example, run a blurb offering a discount on services for new subscribers within the next 24 hours. Also be upfront about the frequency of your newsletter distribution and the fact that your customers can unsubscribe at anytime.

If you are interested in Social Exchange Solutions providing newsletter service to your small business, please contact us.

A trending topic among small businesses right now is Content Management Systems versus traditional websites.  What's the difference?  It's quite simple.  Until recently most websites were built by creating many single, static web pages.  A Content Management System, or CMS, leverages the ability for a user to make changes from a central page rather than editing multiple web pages.  Utilizing a web CMS like Drupal or WordPress promotes a better workflow and more efficient method for updating content.

Why is a healthy web presence important?  This is a question many small businesses owners have.

The answer is more simple than you might think.  Your customers already spend hours on the internet each day, so why not join them there?  Today's consumers look to the internet first when they need information, so having a credible web presence is essential in making your business look professional, legitimate, and current.

Social media is a new and uncharted territory for most small businesses.  Perhaps your business does not have a marketing department or even if it does you do not have any staff versed in social media management.  Social Exchange Solutions aims to fill that void!  We are experts- let us help.