There are at least 101 benefits of analyzing your website analytics and here is one you probably had not thought of- browser statistics. Many providers, Google Analytics included, breakdown the percentage of visitors who view your website by the browser they are using.

Why is this important? Imagine you loathe Internet Explorer as much as I do. You never use it and assume your audience does not either. After all, it is human nature to make such an assumption. Unbeknownst to you over half of your viewers are using Internet Explorer 9.  Even further, those viewers are experiencing a quirks mode view of your website with all kinds of formatting errors. You are completely unaware of this because you develop in Google Chrome where everything loads just fine. Different browsers render content in different views.

The moral of this story is analytics can do more than just monitor your site traffic. Social Exchange Solutions provides many web development services including analytics implementation and reporting. Ask us to review your website and send you a free website grading!

Worried about your Facebook ad campaigns not reaching your mobile customers? Don't be- Zuckerberg's on it!

With over 160 million users visiting Facebook via mobile applications versus the traditional desktop interface this is definitely a valid concern.  Facebook mobile traffic has increased steadily throughout 2011 and into 2012.  The Facebook camp admits they are not where they could be as far as incorporating advertising into the mobile market but they are "working on it".

Read more in an official statement from the Facebook Developer Blog.