Upon first glance it may seem like IFTTT is trying to reinvent the wheel. Most social media platforms include the ability to automatically distribute your posts, photos, news and more across various platforms. There are also a handful of popular services wielding their ability to disperse content with ease and even some advanced customizations. Dig a little bit deeper and you will realize IFTTT is not reinventing content distribution; it is revolutionizing it. IFTTT leverages user-created triggers and actions known as recipes.

Learn more and join by visiting IFTTT's website. Contact us for further assistance and other social media coaching services in Houston, Texas.

Newsletter marketing has proven to be a powerful and cost effective small business tool for many years. What are the benefits?

• Cost - Usually the cost involved is simply the time your marketing team spends on the one-time account setup along with the ongoing tasks of building your subscriber list, organizing the content, designing the layout, and delivering the newsletters. It is important to note digital newsletter campaigns are far more green than traditional paper-based newsletter or flyer marketing. MailChimp is our provider of choice.
• Social Media Linking - Trying to get people subscribed to your newsletter? Share the signup link on your company's Facebook page, Twitter Feed, or website. Trying to get people visiting your social media accounts? Share the account links in your newsletter.
  
• SEO - Typically newsletters are distributed via email which has no inherit search engine optimization benefits *unless* you take advantage of our tip to archive your newsletters on your website.

We recommend that you provide incentives for newsletter subscriber signup on a fairly regular basis. For example, run a blurb offering a discount on services for new subscribers within the next 24 hours. Also be upfront about the frequency of your newsletter distribution and the fact that your customers can unsubscribe at anytime.

If you are interested in Social Exchange Solutions providing newsletter service to your small business, please contact us.

The Social Exchange Solutions headquarters is located in Houston, Texas. Our team is distributed and composed of content writers, marketing associates, and developers scattered across all major Texas cities.

Although most of our customers and their prospective businesses reside in Texas, over 20% of our customers are located outside of Texas and 10% of those customers are actually outside of the United States including Canada, Mexico, South Africa, and Honduras.

Social Exchange Solutions provides worldwide service remotely. We are committed to expanding our global presence by continuing to deliver excellence in all of our solutions.

If you are a technology professional committed to excellence, design, and customer service please visit review our present Career Opportunities.

 
Social Exchange Solutions offers Office 365 consulting, training, and implementation services. Review our complete list of services offered here. Contact us for more information.

There are at least 101 benefits of analyzing your website analytics and here is one you probably had not thought of- browser statistics. Many providers, Google Analytics included, breakdown the percentage of visitors who view your website by the browser they are using.

Why is this important? Imagine you loathe Internet Explorer as much as I do. You never use it and assume your audience does not either. After all, it is human nature to make such an assumption. Unbeknownst to you over half of your viewers are using Internet Explorer 9.  Even further, those viewers are experiencing a quirks mode view of your website with all kinds of formatting errors. You are completely unaware of this because you develop in Google Chrome where everything loads just fine. Different browsers render content in different views.

The moral of this story is analytics can do more than just monitor your site traffic. Social Exchange Solutions provides many web development services including analytics implementation and reporting. Ask us to review your website and send you a free website grading!

A trending topic among small businesses right now is Content Management Systems versus traditional websites.  What's the difference?  It's quite simple.  Until recently most websites were built by creating many single, static web pages.  A Content Management System, or CMS, leverages the ability for a user to make changes from a central page rather than editing multiple web pages.  Utilizing a web CMS like Drupal or WordPress promotes a better workflow and more efficient method for updating content.