<![CDATA[Social Exchange Solutions

<![CDATA[Social Exchange Solutions - Blog]]>Wed, 19 Jun 2013 21:52:35 -0600Weebly<![CDATA[Social Cause]]>Sat, 27 Apr 2013 01:43:21 GMThttp://www.socialexchangesolutions.com/1/post/2013/04/social-cause.htmlThis week we had the pleasure of developing a new website for the AJ Miller Foundation. The "Hire a PI for AJ Miller" project launched earlier today. We were glad to provide AJ's mother a resource to further the investigation into her son's death.

The website will serve as the nerve center for all viral efforts toward spreading AJ's story. With that in mind, we designed this landing page:

This is a cause worth buzzing about and we were glad to help!

"I wasted 5 days on others but you came through." -Thanks again, AJ's mom, Elise

]]><![CDATA[April Featured Marketing Tool: IFTTT]]>Fri, 12 Apr 2013 15:56:05 GMThttp://www.socialexchangesolutions.com/1/post/2013/04/-april-featured-marketing-tool-ifttt.html

Upon first glance it may seem like IFTTT is trying to reinvent the wheel. Most social media platforms include the ability to automatically distribute your posts, photos, news and more across various platforms. There are also a handful of popular services wielding their ability to disperse content with ease and even some advanced customizations. Dig a little bit deeper and you will realize IFTTT is not reinventing content distribution; it is revolutionizing it. IFTTT leverages user-created triggers and actions known as recipes.

Learn more and join by visiting IFTTT's website. Contact us for further assistance and other social media coaching services in Houston, Texas.

Here is a popular recipe that we use here at Social Exchange Solutions:

]]><![CDATA[March Featured Marketing Tool: Twitter Ads]]>Tue, 19 Mar 2013 20:38:37 GMThttp://www.socialexchangesolutions.com/1/post/2013/03/march-featured-marketing-tool-twitter-ads.htmlHave you tried Twitter Ads yet? If you haven't, it is definitely worth checking out. The account setup and campaign options are intuitive. The dashboard itself is slick and clean. It's a great advertising platform for beginners.

If you are already a Twitter Ads user you might not have noticed yet but you now have the option to switch to an "advanced" dashboard. This dashboard was previously reserved for big name Twitter Ad customers. We at Social Exchange Solutions switched today and we are happy to report how impressed we are with the enhanced analytics!

Social Exchange Solutions offers online advertising services including creating and managing Twitter, Google and Facebook ad campaigns for your business.

Contact us to find out more.

"More powerful tools for small business and self-service advertisers" Twitter Advertising Blog

]]><![CDATA[A Helpful Meme]]>Sun, 10 Mar 2013 01:19:37 GMThttp://www.socialexchangesolutions.com/1/post/2013/03/a-helpful-meme.htmlGrumpy Cat explains social media- with a little help from the buzz artists at Social Exchange Solutions.

]]><![CDATA[February Customer Spotlight]]>Thu, 28 Feb 2013 16:35:41 GMThttp://www.socialexchangesolutions.com/1/post/2013/02/february-customer-spotlight.html

One of our favorite customers is the Sweet Lola Yogurt Bar. Not just because of their dazzling product- after all, who doesn't love yogurt- but also because of their dedication to customer service and products they believe in. They exemplify what it means to be a successful customer oriented small business.

The Social Exchange Solutions web development team focused on channeling visitors to the Sweet Lola Yogurt Bar Facebook Page since the owner heavily relies on social media to connect with customers. Notice the large "Like us on Facebook" button on the website landing page. Not only is this an example of social media linking, but it's not a standard "Like" button. Our designers created a custom, theme appropriate, "Like" button for the Sweet Lola Yogurt Bar website. We can do the same for your company's website! Contact us to find out more and if you find yourself near Midtown in Houston, Texas be sure to stop by this lovely boutique yogurt bar.

]]><![CDATA[December Featured Marketing Tool: Newsletters]]>Sat, 08 Dec 2012 16:44:58 GMThttp://www.socialexchangesolutions.com/1/post/2012/12/december-featured-marketing-tool-newsletters.html

Newsletter marketing has proven to be a powerful and cost effective small business tool for many years. What are the benefits?

Cost - Usually the cost involved is simply the time your marketing team spends on the one-time account setup along with the ongoing tasks of building your subscriber list, organizing the content, designing the layout, and delivering the newsletters. It is important to note digital newsletter campaigns are far more green than traditional paper-based newsletter or flyer marketing. MailChimp is our provider of choice.
Social Media Linking - Trying to get people subscribed to your newsletter? Share the signup link on your company's Facebook page, Twitter Feed, or website. Trying to get people visiting your social media accounts? Share the account links in your newsletter.
SEO - Typically newsletters are distributed via email which has no inherit search engine optimization benefits *unless* you take advantage of our tip to archive your newsletters on your website.

We recommend that you provide incentives for newsletter subscriber signup on a fairly regular basis. For example, run a blurb offering a discount on services for new subscribers within the next 24 hours. Also be upfront about the frequency of your newsletter distribution and the fact that your customers can unsubscribe at anytime.

If you are interested in Social Exchange Solutions providing newsletter service to your small business, please contact us.

]]><![CDATA[October Customer Spotlight]]>Wed, 31 Oct 2012 23:56:31 GMThttp://www.socialexchangesolutions.com/1/post/2012/10/october-customer-spotlight.html

Reveille Loves Us is a family owned and operated pet service agency serving animals and their owners in Bryan, College Station, Texas.

Social Exchange Solutions implemented a mobile-first, responsive, design based on Twitter Bootstrap for the Reveille Loves Us website. This website was built with literally every browser and device in mind!

The way your clients access the web- including your business website- is changing. SES is ready and willing to adapt so that your clients stay engaged! Learn more about the importance of responsive web design from Smashing Magazine.

]]><![CDATA[Service Without Borders]]>Sat, 01 Sep 2012 16:53:05 GMThttp://www.socialexchangesolutions.com/1/post/2012/09/service-without-borders.html

The Social Exchange Solutions headquarters is located in Houston, Texas. Our team is distributed and composed of content writers, marketing associates, and developers scattered across all major Texas cities.

Although most of our customers and their prospective businesses reside in Texas, over 20% of our customers are located outside of Texas and 10% of those customers are actually outside of the United States including Canada, Mexico, South Africa, and Honduras.

Social Exchange Solutions provides worldwide service remotely. We are committed to expanding our global presence by continuing to deliver excellence in all of our solutions.

If you are a technology professional committed to excellence, design, and customer service please visit review our present Career Opportunities.

]]><![CDATA[August Customer Spotlight]]>Mon, 13 Aug 2012 00:28:45 GMThttp://www.socialexchangesolutions.com/1/post/2012/08/august-customer-spotlight.htmlCutting Your Grass To Pay For Class

Jacob, owner of College Station's best lawn service, Cutting Your Grass To Pay For Class, has been a web design customer for three months now. Social Exchange Solutions designed and presently maintains his company website. This website is an example of how a predominately static website can still reach and engage new customers. Since the first week of launching the website, Jacob has reported an increase in new customer inquiry calls and regular use of the "request a quote" web form.

In true Aggie style, the website recently received a maroon make-over! To see an example of a Social Exchange Solutions customer website and meet the best lawn service team in College Station, Texas, head on over to CuttingYourGrassToPayForClass.com

]]><![CDATA[Office 365: Who says you can't have it all?]]>Tue, 24 Jul 2012 23:47:27 GMThttp://www.socialexchangesolutions.com/1/post/2012/07/office-365-who-says-you-cant-have-it-all.html

Office 365 is Microsoft's content management system, document management system, and office application solution. If your small business is interested in cloud-services rather than the spending time, money, and employee hours required to host locally you might want to check out Office 365. Your timing couldn't be better since Microsoft just released a customer preview.

Social Exchange Solutions offers Office 365 consulting, training, and implementation services. Review our complete list of services offered here. Contact us for more information.

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