Upon first glance it may seem like IFTTT is trying to reinvent the wheel. Most social media platforms include the ability to automatically distribute your posts, photos, news and more across various platforms. There are also a handful of popular services wielding their ability to disperse content with ease and even some advanced customizations. Dig a little bit deeper and you will realize IFTTT is not reinventing content distribution; it is revolutionizing it. IFTTT leverages user-created triggers and actions known as recipes.

Learn more and join by visiting IFTTT's website. Contact us for further assistance and other social media coaching services in Houston, Texas.

A trending topic among small businesses right now is Content Management Systems versus traditional websites.  What's the difference?  It's quite simple.  Until recently most websites were built by creating many single, static web pages.  A Content Management System, or CMS, leverages the ability for a user to make changes from a central page rather than editing multiple web pages.  Utilizing a web CMS like Drupal or WordPress promotes a better workflow and more efficient method for updating content.

Texas is buzzing about the mega millions lottery jackpot right now. 

How did some organizations take advantage of this trend?  Well, I can tell you that I saw Likes and Shares all over my personal Facebook news feed today from Texas-based radio stations who instructed users to share a lottery ticket photo with friends for a chance to take the winnings if that ticket actually wins.  Why is that one of the best marketing ideas I’ve seen?  Those radio stations touched thousands of users for the cost of a $1 lottery ticket that in all likelihood will not win.  Checkout Google AdWords or Facebook Ads pricing to realize the benefit of reaching that many people for only $1!

Integrating current trends with your social media strategy is imperative to keep your current audience engaged and attract new visitors.  It's good to talk about your business and products but understand this; the fastest way to lose your audience is over self-promotion.  Know your audience.  Share relevant content.  Stay on-top-of trends.