This week we had the pleasure of developing a new website for the AJ Miller Foundation. The "Hire a PI for AJ Miller" project launched earlier today. We were glad to provide AJ's mother a resource to further the investigation into her son's death.

The website will serve as the nerve center for all viral efforts toward spreading AJ's story. With that in mind, we designed this landing page:
 

 
This is a cause worth buzzing about and we were glad to help!

Upon first glance it may seem like IFTTT is trying to reinvent the wheel. Most social media platforms include the ability to automatically distribute your posts, photos, news and more across various platforms. There are also a handful of popular services wielding their ability to disperse content with ease and even some advanced customizations. Dig a little bit deeper and you will realize IFTTT is not reinventing content distribution; it is revolutionizing it. IFTTT leverages user-created triggers and actions known as recipes.

Learn more and join by visiting IFTTT's website. Contact us for further assistance and other social media coaching services in Houston, Texas.

There are at least 101 benefits of analyzing your website analytics and here is one you probably had not thought of- browser statistics. Many providers, Google Analytics included, breakdown the percentage of visitors who view your website by the browser they are using.

Why is this important? Imagine you loathe Internet Explorer as much as I do. You never use it and assume your audience does not either. After all, it is human nature to make such an assumption. Unbeknownst to you over half of your viewers are using Internet Explorer 9.  Even further, those viewers are experiencing a quirks mode view of your website with all kinds of formatting errors. You are completely unaware of this because you develop in Google Chrome where everything loads just fine. Different browsers render content in different views.

The moral of this story is analytics can do more than just monitor your site traffic. Social Exchange Solutions provides many web development services including analytics implementation and reporting. Ask us to review your website and send you a free website grading!

Why is a healthy web presence important?  This is a question many small businesses owners have.

The answer is more simple than you might think.  Your customers already spend hours on the internet each day, so why not join them there?  Today's consumers look to the internet first when they need information, so having a credible web presence is essential in making your business look professional, legitimate, and current.

Social media is a new and uncharted territory for most small businesses.  Perhaps your business does not have a marketing department or even if it does you do not have any staff versed in social media management.  Social Exchange Solutions aims to fill that void!  We are experts- let us help.