- Cost - Usually the cost involved is simply the time your marketing team spends on the one-time account setup along with the ongoing tasks of building your subscriber list, organizing the content, designing the layout, and delivering the newsletters. It is important to note digital newsletter campaigns are far more green than traditional paper-based newsletter or flyer marketing. MailChimp is our provider of choice.
- Social Media Linking - Trying to get people subscribed to your newsletter? Share the signup link on your company's Facebook page, Twitter Feed, or website. Trying to get people visiting your social media accounts? Share the account links in your newsletter.
- SEO - Typically newsletters are distributed via email which has no inherit search engine optimization benefits *unless* you take advantage of our tip to archive your newsletters on your website.
We recommend that you provide incentives for newsletter subscriber signup on a fairly regular basis. For example, run a blurb offering a discount on services for new subscribers within the next 24 hours. Also be upfront about the frequency of your newsletter distribution and the fact that your customers can unsubscribe at anytime.
If you are interested in Social Exchange Solutions providing newsletter service to your small business, please contact us.