One of our favorite customers is the Sweet Lola Yogurt Bar. Not just because of their dazzling product- after all, who doesn't love yogurt- but also because of their dedication to customer service and products they believe in. They exemplify what it means to be a successful customer oriented small business.
 
The Social Exchange Solutions web development team focused on channeling visitors to the Sweet Lola Yogurt Bar Facebook Page since the owner heavily relies on social media to connect with customers. Notice the large "Like us on Facebook" button on the website landing page. Not only is this an example of social media linking, but it's not a standard "Like" button. Our designers created a custom, theme appropriate, "Like" button for the Sweet Lola Yogurt Bar website. We can do the same for your company's website! Contact us to find out more and if you find yourself near Midtown in Houston, Texas be sure to stop by this lovely boutique yogurt bar.

Worried about your Facebook ad campaigns not reaching your mobile customers? Don't be- Zuckerberg's on it!

With over 160 million users visiting Facebook via mobile applications versus the traditional desktop interface this is definitely a valid concern.  Facebook mobile traffic has increased steadily throughout 2011 and into 2012.  The Facebook camp admits they are not where they could be as far as incorporating advertising into the mobile market but they are "working on it".

Read more in an official statement from the Facebook Developer Blog.

Google AdWords is more popular and widely used professionally hands-down.  As true as that might be, Google does not have access to Facebook’s user database which lends Facebook Advertising a targeting edge that Google will never be able to compete with.