This week we had the pleasure of developing a new website for the AJ Miller Foundation. The "Hire a PI for AJ Miller
" project launched earlier today. We were glad to provide AJ's mother a resource to further the investigation into her son's death.
The website will serve as the nerve center for all viral efforts toward spreading AJ's story. With that in mind, we designed this landing page:
This is a cause worth buzzing about and we were glad to help!
"I wasted 5 days on others but you came through." -Thanks again, AJ's mom, Elise
Upon first glance it may seem like IFTTT is trying to reinvent the wheel. Most social media platforms include the ability to automatically distribute your posts, photos, news and more across various platforms. There are also a handful of popular services wielding their ability to disperse content with ease and even some advanced customizations. Dig a little bit deeper and you will realize IFTTT is not reinventing content distribution; it is revolutionizing it. IFTTT leverages user-created triggers and actions known as recipes.
Learn more and join by visiting IFTTT's website
. Contact us
for further assistance and other social media coaching services in Houston, Texas.
Here is a popular recipe that we use here at Social Exchange Solutions:
Thursday night tip! Want to create some buzz around a new product or service? Try offering free samples or trials!
We are on Twitter @SoExSolutions (please follow us
if you aren’t) and as an avid Twit I can tell you one of the fastest ways to build buzz is to let people try your product for free. If they like it they will evangelize it for you!Talk about a ROT- Return on Tweet!
Texas is buzzing about the mega millions lottery jackpot right now.
How did some organizations take advantage of this trend? Well, I can tell you that I saw Likes and Shares all over my personal Facebook news feed today from Texas-based radio stations who instructed users to share a lottery ticket photo with friends for a chance to take the winnings if that ticket actually wins. Why is that one of the best marketing ideas I’ve seen? Those radio stations touched thousands of users for the cost of a $1 lottery ticket that in all likelihood will not win. Checkout Google AdWords or Facebook Ads pricing to realize the benefit of reaching that many people for only $1!
Integrating current trends with your social media strategy is imperative to keep your current audience engaged and attract new visitors. It's good to talk about your business and products but understand this; the fastest way to lose your audience is over self-promotion. Know your audience. Share relevant content. Stay on-top-of trends.